Kid Cudi has joined forces with Japanese DJ and fashion designer Nigo to release their new single “Want It Bad.” The Pharrell-produced track comes from Nigo’s upcoming album I Know Nigo, set to release on March 25th via Victor Victor Worldwide/Republic Records. This will be Nigo’s first solo release since his 2005 debut.
Kid Cudi takes us through his life’s hardships and triumphs throughout the song. He gives us moments of aspiration, as he croons over a hype, energetic hook repeating “I’m finally on the up and up/Can not stop, can’t have enough.” The uplifting lyrics paired with an infectious beat give us the perfect party song. Overall, the single is a fantastic treat for all Kid Cudi fans. It also heightens the excitement for Nigo’s upcoming album, which is set to feature artists like Tyler, The Creator, A$AP Rocky, and Teriyaki Boyz. Check out the song and video below!